About Tara Weddings
Tara Weddings, born from the union of art and love, was founded by a duo of fine arts connoisseurs turned
wedding videographers. This happily married couple, having first-hand knowledge of the wedding's emotional
whirlwind, embarked on a journey to immortalize such moments for every couple. Named after the Sanskrit word
for 'Star,' Tara Weddings aims to highlight every couple as the stars of their significant day.
With over a decade in the industry, our venture in San Francisco has allowed us to capture the
essence of countless love stories, each narrated with a unique cinematic flair. Our dedication to the art of
video storytelling has seen us cover more than 650 weddings, alongside 250 engagements and nearly 600 other
celebratory events.
The Evolution of Wedding Videography in San Francisco
Wedding videography has transformed significantly since its inception, evolving alongside advancements in
technology and changes in societal norms. In the early days of videography, capturing a wedding was a luxury
accessible only to the wealthiest families. The equipment was bulky and expensive, and the quality of the
video was low by today's standards. As technology progressed, particularly with the introduction of portable
video cameras in the 1980s, wedding videography became more accessible to the general public.
The 1990s and early 2000s saw digital revolutionizing the field, making wedding videos clearer, easier to
edit, and more creative. Videographers began to adopt a more cinematic approach, focusing not just on the
event itself but on telling a compelling story of the couple’s journey. Today, wedding videography is an
integral part of almost every wedding, celebrated for its ability to capture the essence of the day in
motion, preserving not just images but the real emotions and atmosphere.
Modern wedding videographers like Tara Weddings utilize advanced techniques such as drone footage, multiple
camera setups, and artistic editing styles to create movies that couples cherish for a lifetime. This
transformation from simple recordings to cinematic masterpieces reflects a broader trend of personal
storytelling, making each wedding video a unique and valuable keepsake.